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Hammersmith and Fulham Funeral Director

RETHINKING Funerals

Local Family Funeral Director with a modern approach in Hammersmith and Fulham

Most people only have to organise a funeral once or twice in their lives. It is hardly surprising that the task can feel unfamiliar and overwhelming.

This is not helped when a funeral director make you feel pressured about what you ‘should’ do – or confines your choices to their set ‘packages’ that may not reflect what you would feel comfortable with.

We are independent funeral directors local to Hammersmith and Fulham with a refreshingly unstuffy approach to funerals.

Hammersmith and Fulham Funeral Director
White Rose Team: Sabrina, Nick, Jacqui & Holly
About us

We start by exploring your preferences, however simple or ceremonial they may be. We make sure that you are confident in your decision making, based on all of the options available to you.

The first step is to call us on 020 3821 1045 – we’re here to help.

We're here to help - call 020 3281 1045

Contact us

Planning a funeral in Hammersmith and Fulham

A funeral can be:

  • Faith led or non-religious
  • Low-key or ceremonial
  • Unattended – known as direct cremation

There is no right or wrong way to plan a funeral, it is what works for you as a family.

Whether it is a religious or non-religious funeral, we can advise on funeral venues in Hammersmith and Fulham and alternative funeral venues to a crematorium, church or cemetery, within 40 minutes of Hammersmith and Fulham .

Recommended Funeral Director in Hammersmith and Fulham

As modern funeral directors, our ethos is to help families by providing choice and flexibility and advise on how to manage costs.

Our fees are flexible based on your exact requirements and we are competitively priced.

For Direct Cremations and our low cost No Fuss funerals, we offer an all inclusive rate to keep things simple.

For our Personalised cremation funerals and burials you can see indicative prices below and on our funeral prices page. We can also create a Fee Summary to show you the exact cost of a funeral based on specific choices you make.

Our main offices are in Twickenham and Surbiton, from where we cover SW London & Surrey, so Hammersmith and Fulham is within easy reach.

We are contactable 24/7

Cremation funerals in Hammersmith and Fulham

What you may not know about a cremation funeral

A cremation service does not have to be held at a crematorium

A hearse does not have to be used for transport

Family can lead the service themselves if they wish to do so

Low cost No Fuss options available

Personalised Cremation Funerals

Personalised Cremation

Personalised Cremation Funeral

A personalised cremation funeral can be as low-key and informal, or as traditional and ceremonial as you wish. It is typically held at a crematorium chapel but can also take place in, or in conjunction with, a church.

Price: £2,450 + 3rd party costs & choices

PERSONALISED CREMATION

Pembroke Lodge Funeral

Alternative Venue Cremation funeral

Our bespoke service at Pembroke Lodge in Richmond Park brings the ceremony and reception together in a serene, natural setting. A beautiful, private and unhurried farewell without the traditional funeral feel.

Price: £2,850 + 3rd party costs & choices

PEMBROKE LODGE FUNERAL

Low Cost, No Fuss Funerals

No Fuss Farewell

he Changing Face of Funerals Covid 19

A no-fuss farewell, for when you wish to be at the chapel to say farewell without the formality of a typical funeral service. Off-peak times, typically attended by 1 – 15 people.

Price: £2,750 all inclusive

NO FUSS FAREWELL

Direct Cremation

direct cremation

Direct cremation is an unattended funeral, no family or friends are present. The coffin does not pass through the chapel. For when you wish for the minimal of fuss.

Price: £1,695 all inclusive

DIRECT CREMATION

Feedback from families we have helped

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Amanda Cooke profile picture
Amanda Cooke
1 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5
We were as a family so impressed with White Rose. Very professional, calm and gentle with us as a grieving family during a very difficult time. They made the sad process very smooth for us. We are grateful to them.
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Gray Matters
7 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5
What wonderful service. They made our recent bereavement so much easier to handle with their professionalism, creativity and appropriately pitched sympathy. They're a refreshing break from the glum business of the old-fashioned undertaker, providing a personalised and progressive way to respect and say goodbye to a loved one. Holding a celebration of life at Pembroke Lodge in Richmond Park was a sensitively managed, uplifting and wonderful experience and our celebrant was just perfect, putting in so much careful thought and effort.
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Giles Christopher
8 days ago
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There's no way to prepare for the worst time of your life, but Nick, Jacqui and their team at White Rose Funerals made it bearable in a way we didn't think possible. From the first conversation, they treated our dad, and us, as individuals, helping us shape a send-off that felt genuinely his: modern, personal, warm, and free of any unnecessary fuss. Their care went well beyond the funeral itself, checking in on us, and handling the practical side of things with a gentleness that took so much weight off our shoulders. My sister and I still can't thank them enough. Having also been looked after by them when looking after my mother-in-law, I honestly can’t recommend White Rose Funerals enough. Abi
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Iryna Loktionova profile picture
Iryna Loktionova
30 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5
If you are looking for genuine human warmth rather than a cold, corporate checklist during one of the hardest moments of your life, I cannot recommend White Rose highly enough. My mother passed away on the 17th of July 2026, and from the very first minute, the team supported us with incredible compassion, clarity, and professionalism. Unlike large, inflated companies that force you into rigid, off-the-shelf packages, everything here was tailored entirely to our wishes. Every single request was met with kindness and care. They were always two steps ahead—guiding us through every detail before questions even had a chance to arise. We were provided with a clear, step-by-step plan, virtually minute-by-minute, giving us complete peace of mind when we needed it most. Their guidance, emotional support, and remarkably fair pricing made an intolerable time so much easier to bear. I am deeply grateful for their warmth, impeccable organisation, and true humanity. Iryna L. 02/09/26
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Susan Murray
35 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5
White Rose Modern Funerals responded to my needs with quiet efficiency. They listened to my concerns and wishes and made helpful suggestions at a very difficult time. They were supportive but not intrusive. They offered a broad range of services which covered every aspect of managing a funeral making it as easy and memorable an occasion as possible. I can fully recommend them.
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brendan jordan profile picture
brendan jordan
36 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5
White Rose were incredibly patient kind and supportive during a very difficult time. They allowed me time to grieve and to decide on how I wished to celebrate the life of my husband with extraordinary sensitivity. I am really grateful for the care which the whole team exhibited.
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BURIAL FUNERALS in Hammersmith and Fulham

What you may not know about a burial funeral

A no-fuss burial can be a gathering just at the graveside

Natural burial grounds are an eco conscious and cost conscious alternative to a traditional cemetery

Traditional cemetery fees are determined by the local residency of the person who has died

Burial Funeral Options

Cemetery Burial

A burial funeral at a traditional cemetery. Whether you wish for a quiet farewell at the graveside only, or for a service at a cemetery chapel, church or alternative venue first.

Simple graveside service only:
£2,450 + 3rd party costs & choices

With Church ceremony:
£2,750 + 3rd party costs & choices

CEMETERY BURIAL

Natural Burial

Surrounded by nature in a woodland, meadow, nature reserve or field, a natural burial funeral is a gentle and environmentally friendly alternative to a traditional cemetery.

Simple graveside service only:
£2,450 + 3rd party costs & choices

Ceremony plus graveside burial:
£2,750 + 3rd party costs & choices

NATURAL BURIAL

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When you need a funeral director in Hammersmith and Fulham

White Rose Modern Funerals is an independent funeral director based near Hammersmith and Fulham. Our offices are in Richmond and Kingston upon Thames and we work with families across the borough, including in Brook Green, Parsons Green, Shepherd’s Bush and West Kensington.

As we are based nearby, meetings can be held in person at our office. Alternatively, we can meet with you via a Zoom video call – or simply by telephone, whichever you prefer.

Our flexibility and how we communicate with you throughout means you are always fully informed throughout each step.

Contact us
White Rose Modern Funerals shop - Twickenham
Our head office in central Twickenham

Find a funeral director in Hammersmith and Fulham

To start your search for a funeral director in Hammersmith and Fulham, there are two options. One is to speak to a truly independent local funeral director that is family-run such as White Rose Modern Funerals. The other is to engage one of the many corporate-owned funeral businesses (which may still carry the name of the long gone founding family).

The benefit of choosing an independent business with local knowledge of your area, including Fulham, Hammersmith, Parsons Green and West Kensington, is that we can help you make informed decisions based on what is available to you.

Whether you are looking to arrange a burial or cremation locally – or are open to exploring alternative funeral venues for an unhurried service, or even a natural burial – we can help.

Call us on 020 3281 1045 for an exploratory chat or to arrange a meeting.

White Rose

Independent funeral director

helping families across London & Surrey

Call 020 3281 1045