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Excellent269 reviews
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Excellent45 reviews
Posted on Google Google
Amanda C
1 days ago
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We were as a family so impressed with White Rose. Very professional, calm and gentle with us as a grieving family during a very difficult time. They made the sad process very smooth for us. We are grateful to them.
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Gray M
7 days ago
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What wonderful service. They made our recent bereavement so much easier to handle with their professionalism, creativity and appropriately pitched sympathy. They're a refreshing break from the glum business of the old-fashioned undertaker, providing a personalised and progressive way to respect and say goodbye to a loved one. Holding a celebration of life at Pembroke Lodge in Richmond Park was a sensitively managed, uplifting and wonderful experience and our celebrant was just perfect, putting in so much careful thought and effort.
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Giles C
8 days ago
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There's no way to prepare for the worst time of your life, but Nick, Jacqui and their team at White Rose Funerals made it bearable in a way we didn't think possible. From the first conversation, they treated our dad, and us, as individuals, helping us shape a send-off that felt genuinely his: modern, personal, warm, and free of any unnecessary fuss. Their care went well beyond the funeral itself, checking in on us, and handling the practical side of things with a gentleness that took so much weight off our shoulders. My sister and I still can't thank them enough. Having also been looked after by them when looking after my mother-in-law, I honestly can’t recommend White Rose Funerals enough. Abi
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Iryna L
30 days ago
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If you are looking for genuine human warmth rather than a cold, corporate checklist during one of the hardest moments of your life, I cannot recommend White Rose highly enough. My mother passed away on the 17th of July 2026, and from the very first minute, the team supported us with incredible compassion, clarity, and professionalism. Unlike large, inflated companies that force you into rigid, off-the-shelf packages, everything here was tailored entirely to our wishes. Every single request was met with kindness and care. They were always two steps ahead—guiding us through every detail before questions even had a chance to arise. We were provided with a clear, step-by-step plan, virtually minute-by-minute, giving us complete peace of mind when we needed it most. Their guidance, emotional support, and remarkably fair pricing made an intolerable time so much easier to bear. I am deeply grateful for their warmth, impeccable organisation, and true humanity. Iryna L. 02/09/26
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Susan M
35 days ago
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White Rose Modern Funerals responded to my needs with quiet efficiency. They listened to my concerns and wishes and made helpful suggestions at a very difficult time. They were supportive but not intrusive. They offered a broad range of services which covered every aspect of managing a funeral making it as easy and memorable an occasion as possible. I can fully recommend them.
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Brendan J
36 days ago
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White Rose were incredibly patient kind and supportive during a very difficult time. They allowed me time to grieve and to decide on how I wished to celebrate the life of my husband with extraordinary sensitivity. I am really grateful for the care which the whole team exhibited.
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Rachel L
38 days ago
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We lost our beloved Mother in May and White Rose were superbly kind, supportive and efficient in helping us navigate so many issues. I would highly recommend them as a personal and sensitive organisation during a very difficult time.
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Jane G
42 days ago
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I can highly recommend the whole team at White Rose Modern Funerals. They were there every step of the way when I had to arrange the funeral for my husband. I was able to give him a wonderful farewell in beautiful surroundings and every detail thought of to make it as simple as possible for me to deal and cope with during a difficult time. Everything was made easy for me and I was supported with every aspect and detail required during the time before and after the funeral. My sincere thanks to them.
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Jane W
42 days ago
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I used White Rose for both my mother and my husband’s funeral. They were amazing at a very tough time. Responded quickly and with great respect and understanding. Nothing was too much trouble. I would highly recommend White Rose
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Victoria K
46 days ago
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The team at White Rose Modern Funerals went above and beyond for us, showing such heartfelt care and compassion throughout. They helped us create a service and reception that felt deeply personal, intimate and completely authentic to us, while handling everything with the utmost dignity and sensitivity. Their kindness and support were incredible during such an important and difficult time, and meant more to us all than we can say. We are so grateful to them.
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Sara G
53 days ago
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White Rose Modern made the whole experience really straightforward. They were incredibly patient with us, this was a complex family situation and they handled it so well. I highly recommend them. We said what our budget was and we came in on budget. There were no hidden costs. Everything was discussed carefully, music, photos, flowers, etc. On the day of the funeral I felt very supported by them.
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Philip T
55 days ago
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We couldn’t have been more pleased with how my father’s funeral with White Rose went, and we really appreciate all their efforts. It was exactly what we wanted, and we had so many comments afterwards about how warm and sincere the service was – just what Dad would have wanted. The team at White Rose are extremely sensitive, as well as being exceptionally efficient, and we really are so grateful for all their help and support. They made a very difficult time so much easier for us, and we wouldn’t hesitate to recommend them.
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Diana F
56 days ago
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The service provided by White Rose was beyond my expectations. They were so kind, so helpful and attentive. They went out of their way to make the whole collection of Mums body, the preparation of the funeral, the printing of the service sheets, the flowers (stunning from Rose and Mary) and the smooth running of the day possible and perfect. They treated Mum with the utmost respect and all the family with genuine compassion. I cannot recommend them more highly in such sad and difficult times.
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Christine L
58 days ago
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We were so pleased that we chose White Rose for our dad’s funeral. They were totally professional and helped us find the right person to lead the funeral, Jo, who was wonderful. We had the entire thing at Pembroke lodge and it was very well organised , so glad that it all went off so smoothly as it’s obviously a very difficult time.
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Paul W
63 days ago
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Perfect service from the team at White Rose Modern Funerals. Communication was outstanding from the start - Zoom calls, in-person meetings and Whatsapp/email made things very easy. The recommendations for a florist, the venue and celebrant couldn't have been any better and the team were all incredibly professional and compassionate throughout. Highly recommended - wouldn't hesitate to use White Rose Modern Funerals again. Thank you all!
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Margaret W
316 days ago
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I used White Rose to help me with a funeral for my mother and they were incredibly understanding and helpful. I only wanted something simple and they listened and didn't push me to do any more than I wanted. Thanks White Rose.
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Kenneth A
354 days ago
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Look No Further Most Funeral Directors are willing to talk at length about the services they offer, so what makes White Rose different? They don’t talk very much at all: instead they listen very loudly to what you have to say about what you want for your loved one. My daughter and I visited them at their premises in Twickenham to discuss the possibility of them arranging the funeral for my wife and her mother. We left two hours later, not because that was the time that had been allotted but because we all felt that an understanding had been reached about what was needed and how it could be provided. They suggested a possible celebrant they could recommend, and we and a close friend spent around a further two hours on a later occasion, talking to her. In the light of that discussion, she produced a written first draft and that was modified through emails over a number of days until we all felt happy with it. My wife had left very specific instructions in her will about what she did and did not want to feature in her funeral. It was a sentiment we all shared and it was exactly what White Rose were happy to provide. We were all very pleasantly surprised that they could supply such a relatively personalised service for such a relatively modest cost. If you’re looking for the funeral you would like it to be, rather than the one the undertakers want to provide and sell to you, our advice is simple: go to White Rose. I’m sure that, just as we did, you’ll come away entirely reassured about the preparations and delighted with the outcome. We’d recommend their services without even the slightest reservation.
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Alison W
376 days ago
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An uplifting day given the circumstances From the moment I had to call White Rose to discuss funeral arrangements for my husband Christopher, they were calm , kind and reassuring in every way . The communication with the team was excellent , and at all times my questions were answered . We as a family opted to have the private cremation service first , just to be attended by direct family. This was followed by a short 2 hour break , and then the Celebration of Christophers's life service was held in the local church and was as uplifting as possible given the circumstances . Many people commentated on how seamless and calm the day was , and I can only thank White Rose and the liason which took place between Father David at St Mary and St Alban . Teddington
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Christabel M
393 days ago
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White Rose made it as easy as it could ever be to say Farewell to my husband. The White Rose team helped me clarify my ideas on what sort of funeral I wanted them to provide. They were quietly efficient in getting everything together on time with tech back up from Nick to produce a wonderful invitation, dedicated webpage and slide show. On the day Rob put the family pall bearers at their ease and gave them the confidence to carry the coffin on their shoulders. White Rose worked as a team so no matter who I called the person answering was able to take action or advise me. Sarah Burley, the Celebrant, I commissioned through White Rose was expert in reflecting my husband's life in a way that fitted his character and my wishes. White Rose helped me produce a memorable and uplifting event at a very sad time in my life.
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Paul G
396 days ago
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Brother's Funeral I would wholeheartedly recommend White Rose for any funeral arrangements you require in the SW London and Surrey area. The whole White Rose team were absolutely fantastic throughout the whole process of arranging my Brother's funeral recently. From our very first meeting, through to the funeral itself and afterwards, the team were brilliant - they were professional, sensitive, supportive, helpful, highly responsive (even out of hours) and worked with me to make it a beautiful, perfect fitting farewell for an extraordinary person. Nothing was a problem and there was always great attention to detail. To that end I would also highly recommend their trusted local florist Rose& Mary whose flowers were just perfect. White Rose and I maintained regular, clear and timely communication throughout with any necessary paperwork simple to complete. I chose not to use a celebrant but Sabrina was an outstanding 'master of ceremonies' on the day introducing the various personal, photo and musical tributes to celebrate my Brother's life and ensuring along with Nick and the whole White Rose team that everything went totally smoothly as planned. I will never be able to thank the whole White Rose Team enough for making what was clearly a sad, reflective day the most fitting, exceptional, wonderful and joyous farewell you could ever wish for - Thank You you were all wonderful !
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Janey L
440 days ago
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Exceptional from start to finish and beyond After losing my husband to a short but devastating illness, I was recommended White Rose for his funeral. I can't praise them highly enough for their empathy, professionalism, kindness, support and nothing is too much bother attitude. They were so accommodating and supportive when I had fallen apart and held my hand and just listened to me. I think they have ben the most amazing company and they need to be used regularly to keep them going. So respectful and helpful and go out of their way to tey and give you everything that you ask for. Their choice of Celebrant - Toby Dale, was exceptional also. Thank you from the whole of my heart ❤️‍🩹
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Dina S
520 days ago
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Safe in the hands of professionals I used the service of White Rose Modern Funerals Directors in February 2025 for my husband. They were quick to respond on a Sunday morning. They handled the entire experience with professionalism and competence. They were quick, adaptable and evoked a sense of trust at a time I needed it the most. I felt safe in the hands of professionals and everything ran so smoothly. Thank you - would highly recommend them.
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Paula S
539 days ago
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Different from all the rest White Rose Funerals are wonderful, kind and helpful people who helped us negotiate saying goodbye to our husband and father. He was not at all religious, but we couldn’t just send him off on his own, so Sabrina helped us to have some time with him at Kingston Crematorium, listening to some of his favourite music. She arranged some personal mementos of leaves, pine cones and petals collected for him when he was too ill to go out, together with cards from us all with messages of love, that he had kept. No celebrant, just close family gathered around his coffin. It was deeply personal and intensely moving. Thank you Sabrina, we will never forget you. White Rose Funerals are quite different from anyone else’s we spoke to and the whole family recommend them with gratitude. Paula Smith and family
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Karina G
547 days ago
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I can honestly say that the White Rose Team made everything perfect for what was a lovely Service and Celebration of my husband Peter’s life . The communication was fast and nothing was too much trouble for them when I made some changes to the service. Thank you all for making a sad occasion so meaningful and special.
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Sue L
668 days ago
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Highly recommended We cannot recommend White Rose Modern Funerals highly enough for the way they helped us through a very stressful time. They are efficient and no-fuss, with lots of excellent suggestions based on their experience for those of us who haven't had to organise a funeral before. My brother-in-law's funeral was a wonderful occasion in the circumstances and this was largely thanks to their seamless and thoughtful service. Many many thanks, Jon & Sue
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Terry W
696 days ago
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My fathers cremation White Rose covered all of our needs and meet our expectations, from our initial contact 10 months before we required their services right through to collection of the ashes.
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K K
751 days ago
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Highly recommend White Rose Modern Funerals Highly recommend the White Rose team. We had a difficult task to put together my dad's funeral in a week, and Jacqui, Nick and team made the whole thing so smooth. They delicately handled everything. They were very organised and kept me informed all the time. They made the whole process so smooth and put on a beautiful service. They will look after you and your family during this very stressful time.
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Penny J
782 days ago
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Penny James White Rose were fantastic from start to finish. They were always on hand to to provide reassurance. They made what could have been a very stressful experience very straightforward. I felt very supported throughout. I found them very professional, respectful and compassionate.
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Lauretta W
799 days ago
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Supported us Fully Through a Very Difficult and Painful Time White Rose Modern Funerals were incredibly supportive and helpful from the moment that I contacted them. We were looking for a non traditional, family led funeral for our 23 year old son Ethan and White Rose were able to provide that for us - supporting us and keeping us informed every step of the way. All our requests were met with sympathy and understanding - they went above and beyond. We held the service at Greenacres near Beaconsfield, which I highly recommend, if you want a peaceful setting. There is not the conveyor belt approach which you can sometimes get at a crematorium. We had the place to ourselves so were able to spend 2 hours talking about Ethan and sharing memories. We had a wide range of age ranges attend the service - some of them attending a funeral for the first time - and everyone said how comforting they found it. Nick and Jacqui brought the flowers, photos to Greenacres and then took them on to the hotel for us. They ensure that everything ran smoothly so that we could concentrate on leading the service for Ethan. All the team at White Rose are first class and I strongly recommend them in your most difficult times.
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Geralyn B
905 days ago
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The team at White Rose Modern Funerals were incredibly attentive to our requests right from the beginning and executed them meticulously, paying great attention to detail. Nick and Jacqui responded sensitively to all my enquiries and provided the necessary assistance I needed to ease my anxieties. They provided an exceptional service while remaining unobtrusive. I am grateful to them for creating a warm and comforting memory of my late husband.".
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A D
915 days ago
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A very personal service If you want a personalised funeral for your loved ones then White Rose will do this for you and you won’t be disappointed. In conjunction with Clandon Woods Natural burial grounds and their recommended Celebrant, Sarah, who went to considerable lengths to make sure Mum’s funeral was a true celebration of a life well lived. Without the constraints of a church service or a factory line cremation experience - Clandon Woods only have one funeral per day so there is no time pressure and everyone involved was therefore totally committed to making sure our service and burial for Mum was a memorable experience. As everyone said, Mum would have loved to have been there to see it!
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Deborah M
2038 days ago
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White Rose Modern Funerals were extremely caring, professional and all our needs were catered for at the sad sudden loss of our dad, we chose a natural burial site, which we visit regularly, this type of funeral was a new concept for us, Highly recommend and so many options for the type of funeral you wish to have. Thankyou Nick and Jacqui
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Sarah R
2064 days ago
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When you suffer bereavement, however it happens, you need someone truly kind, who understands exactly what you are going through and what your needs will be. Nick and Jacqui were not ‘out of the office’ when I called them, sobbing, in the early hours of the morning. I felt as if they were beside me from that moment, right until the final flower was placed at the graveside. They arrived, quietly and sensitively, treating my mother with respect and tenderness. I knew she was in good hands. With complex negotiations, a burial out of the area and multiple unusual requests, to adhere to the family’s wishes, everything was seamless and nothing felt like too much trouble. While their invoice may have been lower than expected, their service was far and beyond my expectations.
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Sue R
2789 days ago
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They are transparent in their prices and the different options available. There is no pressure to conform to other people’s ideas of how a funeral should be. Jacqui & Nick have a gentleness about them & are very supportive throughout the whole process.
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In addition to our many five star Google Reviews, we have been visited and accredited by the Good Funeral Guide and are featured on their website as a recommended funeral director.

See our page on the good funeral guide
The Good Funeral Guide 2026
White Rose

Independent funeral director

helping families across London & Surrey

Call 020 3281 1045